2012 is a 2009 film directed by Roland Emmerich. The film stars John Cusack, Chiwetel Ejiofor, Amanda Peet, Oliver Platt, Danny Glover, Thandie Newton and Woody Harrelson. It was distributed by Columbia Pictures. Filming began in August 2008 in
The film briefly references Mayanism, the Mesoamerican Long Count calendar, and the 2012 phenomenon in its portrayal of cataclysmic events unfolding in the year 2012. Because of solar flare bombardment the Earth's core begins heating up at an unprecedented rate, eventually causing crustal displacement. This results in an onslaught of Doomsday event scenarios plunging the world into chaos, ranging from
Reviews of the film have been mixed, with critics pointing out the impossibility of the Apocalyptic scenarios depicted in the film. The film ran a much criticized viral marketing campaign in the form of the fictional organization Institute for Human Continuity, a fictitious book written by Jackson Curtis entitled Farewell Atlantis, and streaming media, blog updates and radio broadcasts from the apocalyptic zealot Charlie Frost at his website entitled This Is The End.