Contents (Look and Gaze)

[This research was awarded Martin Chauthary Media Fellowship in 2006 and a full text of the report was published in the journal, Media Studies Vol. 1 (Nepali version). A copy of the journal can be found at Martin Chautary Library, Thapathali, Kathmandu. If you have any questions regarding the research, don't hesitate to contact the researcher (blogger) at kamal.sigdel [at] gmail.com ] [Copyright: Kamal Raj Sigdel]

Full text of the research in English "Male Gaze and Ideological Formations in Nepalese Television Commercials" can be downloaded here from Tribhuvan University Central Library 

Key words: Nepali Advertisements #GenderResponsive Advertisements # GenderAnalysis #NepaliAds #SexistAds #Commercials #AdvertisingIndustry

Below are chapter wise loose text: 

Abstract (of the research)
Table of Contents (Look and Gaze)
Introduction: Criticism on Nepalese
Politics of picture and ad aesthetics
The male gaze
Psychology of looking
Voyeurism and fetishism
Power of gaze
Television commercials and the gaze
Voyeuristic gaze and fetish substitution
Disciplining individuals
Constructing active and passive image
What is the focus: Body or product?
Monopoly of male audience
Possibility of Female Gaze
Ideological formations
Conclusion
Works Cited

Abstract 1
Introduction 2
Politics of picture and ad aesthetics 3
The male gaze 4
Psychology of looking 5
Voyeurism and fetishism 7
Power of gaze 8
Television commercials and the gaze 9
Voyeuristic gaze and fetish substitution 10
Disciplining individuals 13
Constructing active and passive image 16
What is the focus: Body or product? 17
Monopoly of male audience 18
Ideological formations 19
Conclusion 20

Works Cited 21